Streaming events, conferences, classes and other videos from your business is a smart idea. You not only engage your current clients, colleagues and investors, but you also attract interest from potential customers and investors.When you offer content that’s useful or entertaining – or both – to the people who make your company a success, you generate more business. However, before you simply toss up a video of a live event, consider how to do so successfully.
Invest in a Stream Analytics Platform
A stream analytics platform like Web Action ensures that your live stream can handle the kind of traffic you expect to generate so the video runs smoothly without buffering. The start-and-stop of online video should be a thing of the past. With all of the content online, even one hiccup can encourage viewers to tune out and move on to the next thing. When you utilize what the experts have to offer, you get the speed and versatility you need.
Finesse Your Marketing
The best, more reliable streaming video in the world means little if few people tune in. Work with your marketing department or outsource your marketing to experts in order to generate hype for your upcoming video. This is especially important if it’s a one-off, live event. Incorporate social media marketing with in-store marketing (if applicable) to get people interested. Offer an incentive like a discount code somewhere in the video to encourage more people to tune in. Get the conversation started early and allow people to sign up for the stream even before it airs to get a better idea of the type of traffic you’ll expect.
Consider the Content
Having reliable streaming video technology is necessary, but it’s just the start. Make sure you have content your target audience wants to see. A video of a businessperson reciting your new product releases from a piece of paper isn’t going to make as much of an impact as a video tour of your business in which multiple excited employees talk about what’s coming out soon, for example. Generate excitement and enthusiasm for what your business has to offer, and that excitement will transfer to your client base.
Although live streams can be a boon to businesses, a failed live stream is more damaging to your business than no live stream at all. That’s why it’s essential that you reach out to the experts who can help your streams succeed before you attempt them.